Dubai has burst on to the global scene as perhaps one of the most happening cities in the world with its ambitious projects and unique events. And, much of the credit of promoting Dubai as a tourism and commerce hub can be attributed to Dubai’s Department of Tourism and Commerce Marketing.
The Department of Tourism and Commerce Marketing (DTCM) was established in January 1997, replacing the Dubai Commerce and Tourism Promotion Board (DCTPB) that was itself set up in 1989. DTCM’s broad objectives are to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the emirate. It is empowered with the responsibility of organising the marketing of tourism and commerce for Dubai.
Today, DTCM is the principal authority for the planning, supervision and development of the tourism sector in Dubai. In addition, it is charged with the responsibility of licensing and classification of hotels, hotel apartments, tour operators, travel agents and all other tourism services. DTCM’s supervisory role covers archaeological and heritage sites and to ensure sustainable and responsible tourism for Dubai. It is also committed to conduct training programmes for personnel from the tourism industry to ensure that Dubai’s tourism industry continues its world-class development with world-class people involved at all levels.
The potential of the tourism sector to stimulate economic and social development thereby transforming economies has been internationally acknowledged. Since its inception, DTCM has played a pivotal role in promoting Dubai and growing the economic contribution of tourism to the emirate.
What is commonly thought of, as the ‘tourism industry’ is only the tip of the iceberg. While it directly impacts accommodation, recreation, catering, entertainment and transportation, tourism also hugely impacts other industries such as printing & publishing, manufacturing, resort development, services, food & beverage just to quote a few. The significance of inbound tourism on the emirate of Dubai has been seen and felt not just in the region, but also globally. The World Tourism Organization puts the inflow of visitors to Dubai ahead of Hong Kong, France, Turkey, Belgian, China and Germany.